What is UGC and why is it important?
User-Generated Content (UGC) is essential for e-commerce businesses. It influences purchase decisions, builds trust, increases engagement and constantly generates new content.
UGC gives consumers a voice and creates a competitive advantage in a competitive marketplace.
Who is UGC interesting for?
UGC is of interest to consumers seeking valuable information and opinions, as well as e-commerce companies, marketers and researchers who benefit from trust, engagement, credible content and insight into trends and consumer behavior.
Is UGC important to you?
UGC is of great importance to e-commerce businesses today because it influences consumers' purchasing decisions, builds trust, drives engagement and generates a constant stream of new and relevant content.
By allowing consumers to share their experiences, e-commerce companies can build strong relationships with customers and differentiate themselves in a competitive marketplace.
Can we help you?
Yes, we like to take as much work off our clients' hands as possible. Your success, is our mission. Because we know the impact of UGC well, getting this right is a big priority for us. What do we do exactly?
On the basis of data, we draw up a briefing. The data determines what the UGC creators create. Then we manage the content creators from a to z. (What content do we want to see, how should the product be presented, which brand-guide is used, is the quality satisfactory, etc.).
Finally, each team ensures that the content is presented in the right way to the right target audience. The content can be deployed on:
- The social media channels
- Paid online advertising campaigns
- The website (especially on the product pages)
Do we have distinctive capabilities?
Everything we do is data-driven. We know what input your organization needs for the desired output. This also applies to the visual content.
Manify only employs specialists who focus on what they are good at. The teams work closely together, ensuring high quality.
The data analyst (in this case) determines which content works well, the brand strategist determines how the content will be branded and the content creators ensure that the content fits your brand and proposition.
Will your brand become the new UGC success story!
Larger brands are increasingly incorporating UGC on the product page. This is the last moment where you can persuade your target audience to add the product to the shopping cart. UGC has great persuasive power and helps enormously in improving conversion.
Enrich your marketing strategy with UGC and make sure this is reflected on all your online channels for omnichannel marketing. The content is multi-purpose and it also creates loyalty with your current customer. This stimulates brand preference and brand loyalty. A real must for your organization.
It all starts with a plan
Every marketing strategy starts with a solid plan. We offer you the opportunity to brainstorm with our experts. During the brainstorm we will look at your current situation, discuss your proposition and make a plan on how to reach your goals.
In short; one big win for your company!